The right internet marketing agency is a critical component to your success online. You need to know that you are partnering with someone that is as invested in your success as you are. Finding the right combination of cutting edge digital techniques and tried and true marketing concepts can be a challenge. Avoid these common mistakes when engaging an internet marketing agency.
Two Unique Words: Internet and Marketing
You’ve probably heard that some companies make the mistake of relying on their web developer for marketing help or a marketing outlet for internet help. That’s not the right thing to do. You need a true internet marketing agency that understands both how to create a marketing plan and how to effectively implement it online. You want someone that understands that you have a brand and you want to enhance it with an effective and coherent online strategy.
While the Web is World-Wide, It is not One-Size
What is article marketing or video marketing or web 2.0 or blogging or…well, you get the picture. There are a whole slew of different media on the internet and almost every one of them can be used by your internet marketing agency. Look out for companies that promote a one-size fits all package or policy. You need someone that is going to work with you to understand your business and what strategies will work best for your goals Graphic Design.
The Key(word) to Effective Marketing is Research
Many companies go in to online marketing thinking, “I need to get ranked for this keyword,” or “My business is all about that keyword.” Beware of the apathetic company that just takes your word for it. It is the duty of your phenomenal internet marketing agency to find the best keywords and phrases that will actually convert into customers – and make you money. Marketing gets your message out; effective marketing puts your message right in front of your potential clients.
Yes, Split Some Hairs
The best marketing firms out there make their most important contribution well before a campaign is ever run. How do they do it – by split-testing. Avoid a foolish company that just wants to make some changes to your site’s copy and add a couple of meta-tags. Your digital marketing is a long term relationship. A professional internet marketing agency is going to stay with you and test multiple messages on multiple keywords through multiple channels.
Brand New World
Your message is important. That being said, people often buy from people they know, like and trust. Your online presence is the perfect way to create a brand that allows your clients and your potential clients to know, like and trust you. If an online marketing company doesn’t understand your brand or, worse yet, thinks brands don’t matter, run don’t walk – get away – quickly. Your internet marketing agency will help you create a coherent and comprehensive online brand that will turn your clients into fanatical supporters of you and your products.
Know Now, Know Later
The internet is constantly changing. Whether it’s a search engine changing parameters or your clients becoming mobile, you need an internet marketing agency that is on the cutting edge of technology and trends. Watch out for the lazy company that is riding on past success. Engage with someone that is highly active in the marketing and online communities.
You want the best digital marketing company to bring you and your online image out of the dark ages and into the light of the future. That brochure site from the 90’s will make today’s savvy consumers flee – and head right for your competitors. When you get powerful strategies and cutting edge implementation from a top-notch internet marketing agency, they’ll be beating down YOUR door.